The VEJA project creates a positive chain. Sneakers that are made differently. Using organic & fairly traded cotton for the canvas of the shoes. Using wild & fairly traded rubber for the soles. Using recycled plastic bottles to create a technological fabric.
VEJA introduces B-Mesh (Bottle-Mesh):
Made out of 100% recycled polyester (polyethylene terephthalate or P.E.T.), B-mesh a smart fabric, light, breathable and waterproof.
The material is made in a recycling and extrusion facility in Santo André, Brazil.
The PET plastic bottles are transformed in flakes and then re-extruded into polyester fiber. Each pair of VEJA use 3 plastic bottles.